Expressing an avant-garde, original approach, Pomellato’s sophisticated colored stone combinations feature peculiar gem cuts and visionary designs. Impeccably crafted, Pomellato pieces have led the brand to embody a modern yet unconventional beauty, immediately recognizable per the Maison’s signature style.
Pomellato is currently recognized as the precursor of the New Precious: pioneer in the selection of colored gems not used in classic jewellery and keeper of the strong Milanese goldsmithing tradition, it creates hand made collections using only ethically-mined gold in a continuous commitment to the theme of eco-sustainability and constant investment in the traceability of the stones and diamonds. At the same time, through the Pomellato Virtuosi program, in collaboration with a Milanese goldsmithing institute, the Maison undertakes to safeguard the highest level of craftsmanship. Today the Pomellato Group is an international jewelry brand in the Kering Group family.
Anti-conformist by nature, over the course of years Pomellato has always declared its identity through its advertising image: a kaleidoscope of independence, strength and inclusivity, with the woman and her personality at the center. Historically, Pomellato has achieved its role as a trendsetter in this sector by crafting its campaigns through photographers of the caliber of Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, Jean-Baptiste Mondino, Mert & Marcus, Peter Lindbergh, Cass Bird and Gian Paolo Sgura.
Women have been at the center of the Pomellato universe since 1967. #PomellatoForWomen is a 360° communications platform launched to celebrate the 50th anniversary of the brand in 2017, promoting female empowerment and a message of inclusiveness and diversity. It also addresses themes of equality and female leadership, and a more authentic idea of beauty. From Jane Fonda to Cate Blanchett and Chiara Ferragni, women of strong character have lent their voices and visibility in support of #PomellatoForWomen, involving other women from various backgrounds, generations and nationalities in a view to mutual inspiration.
