Entirely unconventional in its design, Pomellato has filled a niche by offering women jewels that are at once powerful, creative and freeing. Since it was founded in Milan in 1967, the brand’s innovative “prêt-à-porter jewels” revolutionized the historically conservative field of jewelry. Pomellato thereby became known for dusting off the old-fashioned idea of jewelry-creation to reveal the shine of a new era. In 2020, Pomellato evolves into the world of High Jewelry, launching its first High Jewelry collection of 165 pieces. “La Gioia di Pomellato truly expresses who we are – our deepest identity – and Pomellato is not an elitist jeweler,” said Sabina Belli, Pomellato CEO. This collection reflects the Italian art of living, where one does not make a distinction between everyday jewelry and ceremonial jewelry, between the jewels that one wears and those that one leaves in the vault. In Italy, beauty is not to be feared, it is to be revered!” In this spirit, the creation of High Jewelry necklaces, rings, bracelets and earrings was entrusted to the same craftsmen who develop all the lines of jewelry for the Maison. Their savoir-faire and quality are exampled daily at the Casa Pomellato workshop, where one-hundred in-house goldsmiths design, hand-carve and hand-set the jewels, from start to finish.