Everybody has their favorite teddy bear, and Pomellato is no exception. This year Pomellato wishes Happy 30th Birthday to Orsetto, its beloved companion that made his debut in 1989. The playful pendant is an iconic part of Pomellato’s history, as well as its sweet little mascot.

To ring in his big birthday, several friends of Orsetto – influencers from the fields of art, fashion, photography, cinema, and design such as Leonie Hanne, Afef Jnifen, Giovanni Bianco, Anna dello Russo, and Leaf Greener – participated in a photo and video campaign for their favorite bear. Shot by Amaranta Medri, a rising-star art director, screenwriter, photographer and video artist from Milan, she infused Orsetto’s cheeky nature with a touch of female empowerment in several stills and four videos. Through Medri’s eyes we are taken on the visual journey of the young millennial, to enjoy not only how she sees the joy of Orsetto jewels, but also of today’s world.

To ring in his big birthday, several friends of Orsetto – influencers from the fields of art, fashion, photography, cinema, and design such as Leonie Hanne, Afef Jnifen, Giovanni Bianco, Anna dello Russo, and Leaf Greener – participated in a photo and video campaign for their favorite bear. Shot by Amaranta Medri, a rising-star art director, screenwriter, photographer and video artist from Milan, she infused Orsetto’s cheeky nature with a touch of female empowerment in several stills and four videos. Through Medri’s eyes we are taken on the visual journey of the young millennial, to enjoy not only how she sees the joy of Orsetto jewels, but also of today’s world.

Amaranta Medri’s style is often described as being playful, beautiful and tongue-in-cheek, for Orsetto she captured the influencers, socialites and opinion leaders wearing or interacting with the bear in jewel or animated form. In the still images, Orsetto’s outfits mirror the people he poses alongside as he playfully flirts, poses or cuddles with them. In the Valentine’s Day video, amorous Orsetto tries to court Leonie Hanne; in the video with Erin Off Duty, Orsetto advises her on wardrobe choices; with sisters Vera and Viola Arrivabene, Orsetto inserts himself as part of their morning routine; and while Paola Manfrin, Cecilia Colussi Rossi and Sonia Raule try to have coffee in Milan, silly Orsetto keeps playing pranks on them!

The tender, ironic and unconventional attitude of Orsetto has become a metaphor for the very spirit of Pomellato. Orsetto plays across generations and gender lines, finding his cheeky way into millennial hearts, as he enters his fourth decade. Hanging akimbo by one ear, like a teddy being carried to bed, Orsetto is the sweet and silly little bear, who doubles as everyone’s most precious toy.

The tender, ironic and unconventional attitude of Orsetto has become a metaphor for the very spirit of Pomellato. Orsetto plays across generations and gender lines, finding his cheeky way into millennial hearts, as he enters his fourth decade. Hanging akimbo by one ear, like a teddy being carried to bed, Orsetto is the sweet and silly little bear, who doubles as everyone’s most precious toy.