Pomellato is ultimately a women’s affair. It’s something women buy for themselves, in an act of self gratification that is empowering, self affirming and joyous. The new advertising campaign adds another layer to this proudly feminine stance. The protagonists were chosen exactly because they are bold and unique women: real women, not idealized beauties, with whom we can all naturally identify. As in the last 50 years, today Pomellato celebrates the wonderful diversity and the truthful authenticity of womanhood. Embracing diversity means amplifying and glorifying the unique strength every woman has inside.