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RITRATTO EVENT

Pomellato presents its new collection and ad campaign
A tribute to women in all their authentic beauty

 

Mirroring its unconventional spirit and enhancing its ongoing tribute to women, Pomellato chose the Teatro Arsenale in Milan to unveil a new jewelry line called Ritratto and its latest advertising campaign, a gallery of powerful black and white portraits shot by Peter Lindbergh.

 

The new campaign was presented in clusters of over 100 floating frames, from modern to baroque, that contained a mix of portraits, backstage snaps and stills of the jewels.

 

In a similar vein, a shrine-like show-case, crafted from multicolored concentric frames, emphasized the preciousness of the Ritratto jewels.

 

Steeped in tradition yet utterly contemporary, the line homages the Portrait cut, an antique Indian tech-nique characterized by stones of large dimensions, shaped with step-cuts.

 

Quintessentially Pomellato in terms of color and volumes, this unusual technique is revisited with whimsy and creativity while maintain-ing the simplicity of the house’s aesthetic.

 

Also at the event, guests posed for a picture holding one of the many signs bearing empowering words and quotes in support of women. Powerful, Passionate, and Proud. A hashtag summed it all up: #PomellatoForWomen.

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