LUXURY IN A COLONIAL SETTING. POMELLATO OPENS ITS SECOND CHINESE BOUTIQUE IN SHANGHAI.
Two years after its fortunate debut in Beijing, Pomellato opened its second flagship store in Shanghai.
The boutique is located in Yifeng, the brand-new, high-end shopping mall dedicated to cosmopolitan, sophisticated luxury brands. Set in the evocative and exclusive colonial area of Shanghai, Yifeng occupies a magnificently refurbished historic building.
As Pomellato’s CEO, Andrea Morante, confirms, “Pomellato is delighted to have found a new ‘home’ in Shanghai, one of the most dynamic and fast-moving cities in the world. We are certain that the Pomellato collections will gradually attract, convince and embrace the sophisticated ‘Shanghai ladies’ turning them into new and loyal fans of Pomellato”.
The Shanghai Pomellato boutique echoes the sophisticated style of the vast store recently inaugurated in Rodeo Drive, Los Angeles. Set on the ground floor, hosting the most celebrated brands of the Made in Italy scenario, the Pomellato boutique announces itself with ample display windows shaded by wooden lacquered sheds that protect customer privacy, while giving a glimpse of the bright, ivory-coloured interiors.