HOLLYWOOD STARS AND INTERNATIONAL TASTEMAKERS JOIN TILDA SWINTON TO CELEBRATE THE OPENING OF POMELLATO RODEO DRIVE BOUTIQUE BENEFITING MOCA
Beverly Hills, CA. — On Monday January 30th Pomellato celebrated the opening of its new Rodeo Drive boutique with a private cocktail reception hosted by brand ambassador, Tilda Swinton, and benefiting the Museum of Contemporary Art, Los Angeles. Celebrity attendees included Sharon Stone, Billy Zane, Danny Huston, Daphne Zuniga, Kathleen Robertson, Jessica Lowndes, Jenna Elfman, Danny Elfman, Bai Ling, Allison Janney, Azita Ghanizada.
As the iconic jewelry house’s largest store worldwide with over 5,000 square feet dedicated to its original and alluring pieces including the Tango collection, the most desired by the celebrities of the Star System. This opening marks a significant step in the global strategic expansion of the Milanese maison.
Pomellato’s CEO, Andrea Morante confirms: “The opening of the Rodeo Drive boutique completes Pomellato’s ‘footprint’ in the United States with a strong presence on the West Coast. It will enable us to satisfy to the significant demand from Asian clients increasingly attracted by North America as well as better servicing the many celebrities fascinated by Pomellato’s creativity.”
The cocktail party was followed by a private dinner at e. baldi, where guests enjoyed a special menu prepared by Edoardo Baldi, accompanied by Moet & Chandon Grand Vintage 2002.
n addition to a donation from Pomellato, a percentage of sales from the evening will be given to the Museum of Contemporary Art, Los Angeles.
ABOUT THE MUSEUM OF CONTEMPORARY ART, LOS ANGELES (MOCA)
Founded in 1979, MOCA’s mission is to be the defining museum of contemporary art. The institution has achieved astonishing growth in its brief history—with three Los Angeles locations of architectural renown; more than 12,000 members; a world-class permanent collection of nearly 6,000 works international in scope and among the finest in the nation; hallmark education programs that are widely emulated; award-winning publications that present original scholarship; and groundbreaking monographic, touring, and thematic exhibitions of international repute that survey the art of our time. MOCA is a private not-for-profit institution supported by its members, corporate and foundation support, government grants, and retail and admission revenues. MOCA Pacific Design Center is open 11am to 5pm Tuesday through Friday; 11am to 6pm on Saturday and Sunday; and closed on Monday. Admission to MOCA Pacific Design Center is always free. For 24-hour information on current exhibitions, education programs, and special events, call 213/626-6222 or access MOCA online at moca.org.